More Than Commission: How Our “Coolture” Helps Agents Win

At Realty ONE Group Trifecta, we talk a lot about commission… because it matters.
But what we don’t talk about enough is why we structure our business the way we do.

Our fee structure isn’t just about numbers; it’s about values. It’s about making sure our agents make money first, so they can build a business that lasts. Around here, we call that part of our “Coolture.”

The Trifecta Coolture: Where Agents Come First

At Trifecta, we’ve built something you can feel the moment you walk in the door. It’s the kind of culture that makes you want to stay late not because you have to, but because you want to. It’s energy, support, and celebration, not competition.

And yes, we spell it differently on purpose: Coolture.
Because what we’ve created isn’t your typical brokerage culture.

Our Coolture is rooted in one belief:

When our agents win, we all win.

That’s why our entire business model is built around agent success, starting with how you get paid.

You Keep More Because You Earned It

We’ve all been there. Closing a deal, doing the math, and watching your paycheck shrink before it even hits your account.
At Trifecta, we decided to flip that script.

Our agents keep 100% of their commission and pay a simple, transparent flat transaction fee that scales based on the home’s sales price.

That means no hidden costs, no endless splits, and no wondering where your money went.

You do the work.
You make the sale.
You keep the money.

That’s not just fair, it’s freedom.

Building Your Business — and Your Future

Keeping more of your commission is step one.
Step two? Knowing what to do with it.

That’s where our Coolture really shines.

We encourage our agents to reinvest their earnings into branding, education, technology, and personal growth.
Because when you can afford to invest in your business, you don’t just sell more homes, you build momentum.

We don’t believe in hoarding resources. We share them.
We don’t believe in “sink or swim.” We teach you how to sail.
And we don’t just say we care. We prove it every time one of our agents closes another deal and celebrates a personal win.

Support Without the Strings

Some brokerages promise “support”, but it often comes with a long list of caveats, splits, or strings attached.

At Trifecta, our support doesn’t cost you your freedom.

You’ll get mentorship, marketing tools, cutting-edge systems, and access to a nationwide brand with a local heartbeat,  without sacrificing your paycheck to get it.

Our Coolture means we’re approachable, accessible, and always cheering for your success, not trying to take a huge chunk of your reward.

The Bottom Line

We believe you shouldn’t have to choose between making money and feeling supported.
At Realty ONE Group Trifecta, you get both.

Our commission model gives you control.
Our Coolture gives you confidence.

And together?
They give you the career you’ve been chasing.

If you’re ready to stop giving away your potential — and start keeping what you’ve earned — come see what the Trifecta Coolture feels like.

👉 Let’s talk about your future at Realty ONE Group Trifecta.

Schedule a confidential chat today.